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Cotton Inc. introduces curated cotton shop on Amazon

Cotton Inc. is delving into retail. The not-for-profit research
company funded by U.S. cotton producers and importers has launched an
online shop through Amazon.

Called Cotton Style House Collection, Cotton Inc.’s retail venture
offers cotton apparel designed by eight lifestyle influencers, from an
assortment of brands. Each piece in the collection is was selected
with the mission to convey both the comfort and versatility of cotton.
Cotton Inc. brought on celebrity stylist Irma Martínez to curate the
selection.

Brands featured in the Cotton Style House Collection include
Adidas, J.Crew, American Apparel, Perry Ellis, BCBGMAXAZRIA, Show Me
Your Mumu and PUMA x Selena Gomez.

“Last Fall, Cotton Incorporated collaborated with Amazon to create
an Amazon Fashion Show broadcast via Amazon Live,” Marissa Barlin,
director of strategic alliances for Cotton Inc., said in a statement
“This season, the Cotton Style House Collection lets you easily
purchase the summer’s hottest looks with just a couple clicks.”

Cotton Style House Collection launched on July 8 and will be
available on Amazon for a limited time. Cotton Inc. has also planned a
pop-up store in Montauk Beach, New York that will include public
activities, as well as retailing the selection. The pop-up is
scheduled for July 26 through 28.

Images: Cotton Incorporated

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